If you think South Florida’s tourism outreach is only about warm weather, sunshine and beaches–think again! Visit Florida has begun targeting a new type of visitor, the medical tourist, using $2.5 million in grant money approved by the state legislature to promote medical tourism.
Home to such leading healthcare institutions as Mount Sinai Medical Center, Jackson Memorial Hospital and the Memorial Healthcare System, South Florida is primed to capitalize on the promotion. Beyond the region’s hospitals and healthcare providers, hotels, restaurants and area attractions also are expected to reap significant benefits.
That includes Turnberry Isle Miami and Fontainebleau Miami Beach, both of which are located near Mount Sinai Medical Center facilities in Aventura and Miami Beach. Under the leadership of Turnberry Associates’ Jeffrey Soffer, the resorts appeal to upscale, sophisticated medical visitors.
Visit Florida says two grants are being offered through Mid-December – one that expands promotion of the state as a medical tourism destination, and another to market Florida for medical meetings and training events. Since both offer on-site meeting facilities, Jeffrey Soffer believes Fontainebleau and Turnberry Isle are well-positioned to host guests from the business side of the medical promotion as well.
Each medical tourism grant being awarded by the state is slated to be matched by private sector contributions, effectively amounting to a $5 million campaign.